About

Justin and IvanI was raised and have lived in the South Bay Area for the majority of my life. Being exposed to the entrepreneurial ways of The Valley and thanks to a father who encouraged me to go it alone and a mother whom was willing to help provide some seed financing, I have never held a “real” job in my life. I founded MerchantOS (Then known as BikeSoft) at about the same time I graduated from San Jose State University studying management information systems. Justin Laing didn’t take too long to hop on board with me to become an equal partner and a great friend.

Erica

I was fortunate enough to marry Erica in August of 2004. Erica and I have had many adventures together including a cross country road trip and, more recently, a short drive up to Deadhorse, Alaska. We are also blessed with some awesome friends around the bay area whom we love to chill out with.

ClimbingApart from business ambitions I love to get outside. Surfing, Hiking, Climbing, and the occasional bike ride keep the blood pumping fast. I have fallen in love with climbing Yosemite Valley and just being anywhere in the Sierra Nevadas during summer. Winter is now more of a working season except for training for the next summer’s climbing at the local gym and getting in some great surf sessions in Santa Cruz.

In the future I would like to see a lot more of the world, try to do some charity work for people in less fortunate regions of the world, have a kid or two, and maybe start another company (or a few more). I’d also like to purchase a home somewhere in San Jose or Santa Cruz one day.